For the launch of Meow Wolf’s 4th permanent exhibition, we partnered with Texas based advertising agency Preacher on an integrated campaign which featured a pop up fake wellness experience called “LAERNU” that was also tied to a social media ARG experience, as well as a mallwalker performance experience where we showed up to numerous large events in Dallas which was featured in Ad Age, and the commercial was listed in AdWeek’s 20 best Ads of 2023.
